Every marketing campaign must have a starting point. Oftentimes that starting point is brand awareness. For many start ups or businesses entering a new market, this poses a challenge for the company. To maximize your marketing efforts, your market needs to know who you are before you go after them.
This seems impossible right? How can we increase brand awareness without pouring money into advertising? We’ve compiled a list of 6 ways you can affordably and easily increase your companies brand awareness before launching a new marketing campaign.
By using social media platforms, you can effectively get your name known to the public (Not to mention this is also a key SEO technique). Create quality, engaging, and share-worthy content that catches the readers eyes. By using the snowball effect, your company has the potential to reach THOUSANDS of viewers overnight.
By writing a company blog, you increase the likelihood of getting found online. If people like your content, they can share it to their own social media accounts and once again use the snowball effect. Work on posting about once a week to keep readers interested.
While this method is not free, it can provide very positive results. With advertising costs as little as $.50 per click, you get a pretty big bang for your buck. Best of all, you can direct viewers a certain way such as visiting your website or making a phone call.
If you have someone computer savvy in your office that also has some design skills, you might want to consider designing a few infographics. These can be posted to your website and social media accounts and have the possibility of spreading like wildfire.
Ask your customers for referrals. Many times, your customers are your biggest fans. Take advantage of this. Ask them to like your new social media accounts or share your page. Nothing works better than word-of-mouth marketing.
People love to see things in action. Providing a free demo or service will give them the ease of mind that your product or service is beneficial and effective. The theory of reciprocity works well in the consumers mind. Once you give something for free, they feel the need to give to you. Once again, asking for a like on your social media accounts can work wonders.
These are just a few ways to increase brand awareness and is by no means an exhaustive list. Want to find out more about how McCall Media Solutions can increase your companies’ brand awareness? Give us a call to find out more!
Here are a few more ways you can increase brand awareness.